Samsung Galaxy M-series confirmed to be released on January 28 in India
The Galaxy M10, Galaxy M20, and Galaxy M30 are said to has “powerful displays, cameras, batteries, and processors”. This could also mean that the company might also jump into the “specification war” in the budget segment to topple Xiaomi, which has been known to offer high-end specifications at a minimal price point.
OEMs like Asus and Realme accompanied a with similar features strategy in 2018, which eventually worked for them, and Samsung as an established player is capable of turning things around with a better devices proposition. Until now, the company is said to be focusing on “end user experience”, but seems like it’s time to top that experience with the best devices components.
Samsung also revealed to Reuters that India shall be the first country where the M-series shall debut. The budget-oriented series is to go head to head with the current leader Xiaomi to regains its lost spot in the segment. More so, because Samsung’s Indian market share by shipments in the segment has taken a dip as per a Counterpoint report.
India has been Samsung’s biggest market even before the arrival of Android and till now, it’s one the key players in the Android smartphone market. Last year, the company opened the world’s biggest phone phone manufacturing plant on the outskirts of Delhi accompanied by its biggest offline store in Bengaluru. This gives us a hint of how India has been among the company’s highly focused regions.